Jack Canfield’s Core Principles For Success


“I tell my audiences that if you work the principles, the principles will always work. You’ve got to do the work. It’s one thing to know something but it is another thing to do it.”

I recently got to meet Jack at the Pendulum Summit in Dublin, one of the best events I’ve ever been invited to.

Not only did I get to meet America’s No.1 Success Coach, I also got to spend 1-on-1 time with him and Jack even endorsed one of my books, ‘From Ordinary To Extraordinary’ saying, “This is a brilliant book, everyone should read it.”

The people at Pendulum Summit shared Jack’s Principles over 3 value-packed emails, so I wanted to pass them on to you…

E + R = O (Events Plus Response Equals Outcome)

The basic idea is that every outcome you experience in life (whether it is success or failure, wealth or poverty, health or illness, intimacy or estrangement, joy or frustration) is the result of how you have responded to an earlier event or events in your life.

The first thing you have to do is to give up all blaming and complaining. Blaming is an ineffective response. It’s a response to an event that doesn’t produce anything better. Look at your life and ask yourself what would I have to do differently to get a different outcome and not just complaining about it.

There are only 3 responses you have any control over:

Your thoughts.
The images you hold in your head.
The behaviours you engage in – what you say and do and what you don’t do.

“Change your negative thoughts to positive ones. Change what you daydream about. Change your habits. Change what you read. Change your friends. Change how you talk.” Jack Canfield

Clarify Your Purpose

Be clear why you are here.

What were you put on this Earth to do?

What is the highest vision that you want to achieve in your life, your company, your organisation, your family?

Without a purpose in life, it is easy to get sidetracked on your life’s journey. It’s easy to wander and drift, accomplishing little.

“You don’t want to get to the top of the ladder and find the ladder was leaning against the wrong wall.” Stephen Covey

“Identifying, acknowledging, and honouring this purpose is perhaps the most important action successful people take. They take the time to understand what they’re here to do – and then they pursue that with passion and enthusiasm.” Jack Canfield

Decide what you want. What is it you want?

How do you get to where you want to be from where you are now? It is critically important that you get really clear about this.

Most of us are not putting the destination into our inner GPS system. It doesn’t work until you enter a destination. Your subconscious mind will not figure out how to do it.

Most of us won’t commit to what we want because we cannot see how to get there. We don’t commit to goals because we cannot see the ‘how’. If you wait until the ‘how’ is clear before you commit to the ‘what’ the ‘how’ will not show up.

You got to take a leap of faith and commit to what you want but not yet seeing how it’s possible.

Don’t mind what other people think – commit to the goal and think big.

Make a list of 101 things you want to do before you die. Because if you have 101 things written down and you let people know about it, people will call you up to help.

“What would be an audacious goal for you? Something that will stretch you? Something that is big enough that in the process of achieving it you will become somebody worth becoming?” Jack Canfield

Goals & Achievement:

Research says that it is better to write your goals down than actually thinking it because it gives you a greater chance of achieving it.

The purpose of goals and achievement is not the Ferrari, it’s not the mansion or the big office on the corner – it is who you become in the process – the opportunity to achieve mastery.

What’s the big goal you would like to achieve?

The bigger the goal you set, the more mastery you have to achieve.
As you stretch yourself and say yes, the greater you will become.
Most of us say no to so much because we are afraid to be willing to say yes.

“Whatever the mind can conceive, the mind can achieve.” Napoleon Hill.

Jack’s Rule Five in Action:

We will have many goals in our life but it is that breakthrough goal that is going to make the difference.

If you had a breakthrough goal what would be the five things that you would do every day to bring you nearer to achieving that focused goal?

Every day, you do not go to bed until you have done five specific actions steps. Some may be repetitive, some incremental and some unique. But all these conscious steps are necessary to move nearer to that X on the map, to where you want to get to.

“As a result of setting that 1 billion book sales mark, a Chinese publishing house bought the rights to all the books for the Chinese market. They have published almost 350 million books in China alone. We are now up to a half billion books sold. So you don’t always have to see the ‘how’. Now it’s 2017, we are 3 years away from our goal deadline, and that hockey stick curve effect is happening but we are confident of achieving our goal.” Jack Canfield.

“If you can dream it, you can do it.” Walt Disney

Unleash The Power of Goal Setting

Research shows that writing the goals down increases your effectiveness to achieve that goal by 1100%.

Only 4% of people who don’t write their goals down actually act on them.

44% of people who do write their goals down do act on them.
Once you know your life purpose, determine your vision, and clarify what your true needs and desires are, you have to convert them into specific, measurable goals and objectives and then act on them with the certainty that you will achieve them.

Be as specific as possible with all aspects of your goals and stipulate how much by when.

They must be measurable and quantifiable. An example to give you more clarity: I want to lose weight (Good Idea) versus I will weigh 185 pounds by 5 PM, January 1, 2018 (Goal or Objective).

Remember, vague goals produce vague results.

Read the list out loud with enthusiasm one goal at a time.

Close your eyes and picture each goal as if it were already achieved.

Take a few moments to feel what you would feel if you had already achieved each goal.

Create a goals book and carry your most important goal with you.
And remember…

“If you are bored with life, if you don’t get up every morning with a burning desire to do things— you don’t have enough goals.” Lou Holtz.

Let’s Talk About Accountability:

“If you don’t have someone you are accountable to, you always do the comfortable things and then we fall behind.” Jack Canfield.

Establish a mastermind group or accountability partner. You support each other for success. Success is a team sport. It’s not just about having a team that reports to you, it’s people that you can keep talking to and have your back.

Daily Affirmations Are To The Mind What Exercise Is To The Body:

Whether you know it or not, you are always using affirmations… but usually not ones that will bring you what you want. These are things like: “Everything I eat goes straight to my hips,” “I am never going to meet somebody I can love,” “I never catch a break,” “No matter what I do, I never seem to get ahead.”

Repeating daily affirmations helps to reprogram the unconscious mind for success.

It helps eliminate negative and limiting beliefs and transforms your comfort zone from a limited one keeping you trapped in mediocrity to a more expanded one where anything is possible.

It helps to replace your “I cant’s” with “I cans,” and your fears and doubts with confidence and certainty.

Eight Guidelines For Creating Effective Daily Affirmations:

Start with the words “I am.” These are the two most powerful words in the English language.

Use the present tense.

State it in the positive. Affirm what you want, not what you don’t want.

Keep it brief.

Make it specific.

Include an action word ending with –ing.

Include at least one dynamic emotion or feeling word.

Make affirmations for yourself, not others.

An example of an affirmation following these guidelines:

I am joyfully driving my new red Porsche Carrera convertible down the Pacific Coast Highway in Malibu.

Use This Simple Formula;

I am so happy and grateful that I am now … and then fill in the blank. For example, I am so happy and grateful that I am now earning €150,000 a year.

Your Homework:

Write down 3 affirmations for yourself that affirm you having already achieved 3 of your goals and dreams.

Write down the time of day that you will commit to practising your affirmations. Morning? Before you go to sleep? Mid-day when you need a pick-me-up? Or maybe after your daily meditation when your subconscious mind is primed?

Hold yourself accountable.

The Power of Visualisation

Visualisation – or the act of creating compelling and vivid pictures in your mind – may be the most underutilised success tool you possess. Visualisation of your goals and desires accomplishes four very important things:

It activates your creative subconscious which will start generating creative ideas to achieve your goal.

It programs your brain to more readily perceive and recognise the resources you will need to achieve your dreams.

It activates the law of attraction, thereby drawing into your life the people, resources, and circumstances you will need to achieve your goals.

It builds your internal motivation to take the necessary actions to achieve your dreams.

Daily Practice

Visualisation is really quite simple. You sit in a comfortable position, close your eyes and imagine – in as vivid detail as you can – what you would be looking at if the dream you have were already realised.

Here’s an example of an affirmation: I am happily vacationing 2 months out of the year in a tropical paradise, and working just four days a week owning my own business.

Repeating an affirmation several times a day keeps you focused on your goal, strengthens your motivation, and programs your subconscious by sending an order to your crew to do whatever it takes to make that goal happen.

“Repeat your affirmations every morning and night for a month and they will become an automatic part of your thinking… woven into the very fabric of your being.” Jack Canfield.

So you have your goals, you are visualising them, you are affirming them. What do you think is the one thing that separates the winners from losers?

The most important thing is to take action. One is ‘inspired action’ and one is ‘obvious actions.’

Inspired actions are the most important ones.

Obvious actions are important but it is the inspired actions that have the greatest transformational effect to cause breakthroughs in your life.

After Action There Is Feedback

Ask people on a scale of 1 to 10 how do they rate whatever is of particular interest to you in relation to your goals i.e. what type of a partner am I? How do you rate my management skills? Have my habits changed?

In this way, any score less than 10 begs to ask the question what would it need to take to do to get a 10?

Most people are afraid to ask the second question because they’re afraid what are going to hear. Can you relate to that? So ask for feedback.

“The last thing I am going to tell you today is to persevere – never ever give up… Ask for feedback, listen to the feedback. If the feedback makes sense – do it.” Jack Canfield.

Check out more of Jack Canfield’s work here: www.jackcanfield.com

To your success,


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Jack Canfield’s Core Principles For Success

  "I tell my audiences that if you work the principles, the principles will always work. You've got to do the work. It's one thing to know something but it is another thing to do it." I recently got to meet Jack at the Pendulum Summit in Dublin, one of the best...